The EIB and the Jordan Ministry of Tourism & Antiquities organize a one-day conference, on April 26th 2012, in Amman - Jordan, on how to promote sustainable tourism in the Mediterranean and meeting people’s expectations of job creation and long-term development in the aftermath of the Arab spring.
The tourism industry cannot ignore the environmental concerns (climate change, water scarcity…) facing the Mediterranean region. Appropriate policies need to be developed, possibly involving difficult choices and large investments, if the future of tourism in the region is to be safeguarded.
The event will challenge businesses and governments to address sustainability issues in the tourism sector, presenting case studies and success stories from around the Mediterranean and beyond.
- Identifying trends and market potential for tourism in the Mediterranean
- Planning and building sustainable tourism infrastructure
- Promoting ecotourism
- Responding to financing needs and seizing investment opportunities
- Reducing the environmental impact of the tourism sector.
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