The Eco-innovation initiative is not about research: all ideas must be developed, practical and offer long-term viability to qualify for funding. Nor are projects simply about protecting the environment. What the initiative does is lend a helping hand to innovative and environmentally friendly products, services and processes – moving them along the road to fully fledged commercial prospects, ready for uptake by business and industry.
Exploitation and market replication are key concepts. The EU wants to maximise this initiative’s impact and to get the best possible return on investment for each euro invested in it. The best Eco-innovation projects are those that can be replicated and multiplied across the EU.